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Services
Strategic Illustrations
I do comic style illustrations with a pedagogical twist and mindmap-like “thingies”, one-pagers. The illustrations that I do are used e.g. in marketing, presentations, publications and in strategic communication. They are used when things need to be explained in a simple way.
A hand-drawn infographic carries a powerful message
My illustrations make people stop and take a closer look at them. That’s why my illustrations have been used as huge prints or wallpapers on office walls and team locker rooms. Others have used them as welcoming presentations at their office spaces. A good strategy illustration also gets a lot of likes and attention on social media.
Strategy illustration is what I get commissioned for most often, and the reason is simple: a well-crafted one-pager makes a corporate strategy understandable at a glance. No lengthy slide decks, no long documents. One image captures the direction, goals and means so that every member of the organisation knows what it’s all about.
Illustrations on commission
In addition to strategy visualizations, I also do other illustrations on commission. In addition to strategy illustrations, the most popular are one-page process illustrations or various humorous illustrations to support important messages. How many images are needed and how extensive are the illustrations? And what kind of a schedule do you have in mind?
I’ve visualized nearly 200 company strategies. (Yes. That many.) I’ve noticed that there are usually a couple of reasons for a visual strategy:
- people want to talk about their company strategy in a lighter way than using a traditional Powerpoint presentation
- people want to make their company strategy easier to understand with the help of visual metaphors
- people want their core message to be told the same way even though the company is global and there are many people telling about the strategy
Strategy is often described as a journey. And then things happen during the journey. What kind of a story does your strategy tell? To my mind, it’s important to avoid both corporate jargong in the illustration and also the most used visual metaphors (lighthouse, do you see a lighthouse?). Do you agree?
There’s a place for a sketchnoter in many phases of the strategy process. You might need someone to grasp the main ideas in the beginning of your strategy journey or perhaps you need someone to lighten up things during strategy workshops. You might want to use a real-time graphic recorder in these kind of situations.
If I on the other hand work on your stategy on demand and remotely, I need some material to dig in. The end result is often a strategy one-pager that tells all the essential about your goals, vision and mission. This is the most popular form of strategy visualization that I create.
This is how it goes:
- The customer send in the material. It’s quite often a Powerpoint presentation (with a lot of bullet-dot lists) and there’s a wish that I could turn it into a one-pager. You may also send in a short video or we can have a Teams/Zoom session as a starting point. Anything goes.
- After you’ve sent the material, we can have a Teams/Zoom meeting if needed. If your material is clear and compact, we might not even need a meeting.
- And then I draw. (I also try to keep up with timetables that we set. Sometimes I succeed.)
- First version is out within 2-3 weeks.
- The customer comments on the first version either via e-mail or we can have another Teams/Zoom session.
- Let’s finalize the project.
The price includes a reasonable number of comment rounds. The final images are delivered as png images and pdf files. I also create an animated Powerpoint presentation of the one-pager. That way it’s easier to tell about your strategy.
And what does all this fun and laughter cost? A price for a corporate strategy one-pager (no traveling required) starts from 3700 e + VAT. Please contact Linda for more info, will you? For an offer request it’s advisable to think about e.g. the timetable and language versions needed.
Some examples of strategy visualizations
