Linda Saukko-Rauta, Redanredan Oy
Livekuvitusta, strategiavisualisointia ja piirrosvideoita
Services
Real-time Graphic Recording – What is it? In short: I come to your event with my iPad and my brain, I listen to the presentations and I turn the contents into images. The audience can follow the live illustration process in real time (that’s the wow thing about live graphic recording) and boom! – the end result is a memorable picture that people want to look at more closely, remember and share. I’m the most experienced digital graphic recorder in Finland!
If your event is entirely online or a hybrid event, graphics recording will still work just fine! In workshops I’m more of a visual facilitator but I call my do-abouts graphic recording nevertheless.
Real-time graphic recording brings out the concrete things and main points of a seminar presentation or a workshop. A graphic recorder captures the essential and reveals the facts so that the audience attending a seminar will remember the main points also the next day, next week or even later. At the same time the event organizer gets great marketing material that is easy to use both during the event and afterwards – in many ways and in many different channels. People want to take a closer look at sketchnotes.
Graphic recording makes the events more vivid, fun and interesting.
1. Does a graphic recorder need in-depth knowledge of the topic?
– Nope, not really. When I break things down for myself, it helps in getting the message out to everyone else, too. Being an outsider helps as well: since I’m not deep in, say, a company’s internal processes, it’s easier for me to pick out what really matters.
2. Do you need to see the presentations in advance?
– Usually not. My superpower is diving into the moment and keeping up with the speaker. But if the topic is very complex or involves numbers (lots of numbers!), getting the slides in advance is a big help.
3. What technology does a digital graphic recorder need?
– I arrive with my iPad, and I also bring the necessary adapters and my Apple TV. Does the venue have a projector and screen, or an extra display I can connect my iPad to? And power, power for the artist’s spot!
4. In what format are the finished images delivered – and when?
– I send the finished images as PNG and PDF files: the PNGs (300 dpi) right after the event, and the vector PDFs a couple of days later.
5. Doesn’t graphic recording steal attention from the speaker?
– No, it doesn’t. A good speaker will hold the stage just fine, and a less experienced speaker gets great support from the graphic recording.
6. Can we use the images afterwards?
– Yes, of course! The price of a graphic recording day includes usage rights to the illustrations created at the event, so you can, for example, use them on your own social media channels and share them with participants. I retain the copyright, though, so any further edits and resale go through me.
7. How much does graphic recording cost?
– The price depends on the length of the event (half day or full day), the location and travel, and whether the graphic recording is done on site or remotely. The finished images and their usage rights are always included. Ask Linda for a quote!
Visual notetaking is about organizing and summarizing thoughts with the help of images and doodles. I listen, think and try to come up with an idea on how to draw an image out of this experience that I just had. Information overload is here but dont’t worry: a picture will help your brain to digest it.
In addition to information, live illustration also records moods and internal flows of the event, shared jokes and hidden messages and voices. My natural trick is to bring humor into the illustrations. Emotion activates remembering, and with the help of humor, remembering also increases.
Do I have the nerve to say that I’m the most experienced digital graphic recorder in Finland? Oh well, I guess I do. Because I am. (There. I said it.) I have done all my graphic recording work with my ipad since 2010. The iPad makes it possible to show my skethcnoting process on a large screen with the help of a projector and as the audience sees the image being created real-time, they can have their inner dialogoue with the image, the speaker and their own points of view. They also remember better the content of the presentation afterwards. Sketchnoting also makes it easier to understand abstract concepts. A digital camp fire of images brings people together to share their experience. (A bit too much? I thought so too.)
Those moments after the seminar lunch: the audience is half-asleep and the speaker clicks on slide after slide on a fast pace. Brain-freeze has conquered the seminar hall. What to do? Well, maybe bring in a graphic recorder!
A seminar is a very traditional phenomenon and people have used drawings before, too, to spark things up but now, with the help of technology, it’s possible to exploit doodlings on a large scale. The real-time illustrations can be shown either on a side-screen (a wow-event!) or shortly after each presentation. Or you could go through the sketchnotes at the end of the day to make a summary of the day. All this can be done remotely, too.
When you book a graphic recorder to your event, it’s advisable to think about a couple of things beforehand: when and how will you be showing the sketchnotes to the audience and what kind of technology is needed? How will share the illustrations to social media during the event? How are the sketchnotes shared to the audience after the event? If you encounter troubles with these issues, ask Linda for help.
I’ll bring in my iPad and you provide the hdmi cable connection, right? When it comes to adapters, Linda will bring her own. The projector has to provide HD quality and the HDMI cables need to be long enough. We van even use an Apple TV device, it works nicely. Sometimes the iPad causes some troubles with its HCDP decoding but usually there’s a way to fix it. If all else fails we can use the VGA port.
Remote graphic day is a modern way of working (you know why) and there are actually two scenarios for doing it: larger events via stream or smaller webinars and workshops via e.g. Teams. There are technical solutions for both – ask Linda!
If you want to show the sketchnoting process real-time for the audience, you need to have a full HD projector or screen. The sketchnoter brings of course her own adapter (VGA/HDMI).
Sketchnotes/Livekuvitukset 28.9.2022
Culture, Future of Work, Brand Strategy and some Current Issues. Those were the themes in these sketchnotes that I did at Nordic Business Forum 2022. Day 1 started off with Rutger Bregman’s presentation about things that matter, decisions that count. Key questions in his presentation: How do I use my time and where can I […]
Sketchnotes/Livekuvitukset 28.9.2022
Day 2 at Nordic Business Forum 2022 had a huge surprise for the audience as they had Gary Kasparov on the stage to talk about current issues in Europe. The day started, however with a Zoe Chance presentation about leadership. She gave us the magic question: What would it take…? You as a leader should […]
We hired Linda for an important customer event and the results were excellent. It’s incredible how quickly Linda was able to grasp the main points of our speakers and visualize them. Customers loved her drawings and found the visual notes very useful. We’d be happy to work with her again any day.
Mikko Hyppönen
CRO, F-Secure
Please ask Linda for more information, prices etc.